Wireframes / storyboards

Using your sketches developed last week, further develop your story outline and relevant components visually through the use of wireframing / storyboards. Using your outline as a guide, include high-fidelity, individual draft data visualizations of the critical elements of your story you want to share with your reader. Note: you can build these elements out directly in Shorthand this week if you wish.

Wireframes - Tableau Dashboard

Note: Use the Tableau Public Hyper Link and full screen for better viewing experience!

Tableau Public Link

Storyboards:

The 1st dashboard introduces the enormous U.S. used car market size and why we should consider used car in terms of affordability.
The 2nd dashboard is the Cars.com data source introduction and its data distribution using mainly bar charts to show credibility and authority of the following information.
The 3rd dashboard provides comparisions of the avarage depreciation rate for different car body styles and fuel types as a more general dimension.
The 4th dashboard shows the relationship between the number of cars on the market and the depreciation rates of different body styles.
The 5th dashboard goes deeper into the brand dimension of depreciation; while some data (brands) are too niche.
The 6th dashboard continue discuss the top and least depreciation used car brands which are more popular.

User research

Target audience

Include your approach to identifying representative individuals, and who you hope to reach with your story.

The target audience for this series of dashboards would be potential used car buyers (e.g. college students, new grads), car related financial decision-makers, car enthusiast, and automotive industry professionals (e.g. dealers).

The incorporation of various dimensions (body style, fuel type, brand) ensures that the dashboards address both general and niche audiences, focusing on popular vehicles while also acknowledging more niche brands.

Interview script

List the goals from your research, and the questions you intend to ask.

Goal	Questions to Ask
Audience interest	What do you care about the most when you purchase a car (used car)?
Feedback on the storyline	What do you think of the current structure of the story?
Feedback on visualization	Any suggestions on the current visualizaitions?

Interview findings

Detail the findings from your interviews. Do not include PII. Capture specific insights where possible.

Questions	Interview 1 (BIDA 20’)	Interview 2 (MISM 20’)	Interview 3 (MISM 20’)
What do you care about the most when you purchase a car (used car)?	Price	How much cheaper it is comparing to the MSRP	Appearance
What do you think of the current structure of the story?	Lack of purpose and persuation statement	Can be more specific	Good
Any suggestions on the current visualizaitions?	Too many different colors	Don’t know where to focus on some dashboards, too crowded	Will be better if interactive

Identified changes for Part III

Document the changes you plan on implementing next week to address any issues identified.

Research synthesis	Anticipated changes for Part III
Too much facts, but lack of persuation	Set up an thesis statement: Don’t Merely Consider Sedan/SUV/Electric Vehicle When Buying Used Car (already done)
Be specific at the 6th dashboard	Set up an interactive dashboard that shows different dep. rates by body styples when clicking on different brand (already done)
Unity of color usage	Change the color set up by using mainly blue and orange (already done)
Too much info in one dashboard	Seperate the crowded dashboard into two dashboards (already done)

…include any final thoughts you have here.

My final thoughts on the feedback and the anticipated changes are that these adjustments will enhance both the clarity and engagement of the presentation. By introducing a clear thesis statement and simplifying the visuals with unified color schemes and interactive elements, the revised dashboard will better communicate the key insights and keep the audience focused on the essential data.

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